Tuesday, July 6, 2010
The Volvo is what your dream today.Your Concept Car (YCC), it is like all concept cars, volvo provides the auto maker with a valuable testing ground to push the limits of new car designs. While the design of the YCC is filled with forward-looking ideas, the most innovative aspect of the car is not the design, but who designed it -- an all-woman design team.
in Geneva Auto Show, the YCC is the first concept car to be designed from start to finish by a team composed exclusively of women. Women are a growing market for the Swedish auto maker. According to Volvo, 54 percent of its U.S. buyers are women, and its female customer base in Europe is growing. With women identified as a key market, Volvo handed the drafting pencils over to those who best know what women want from their cars.
The YCC is a two-door sports coupe and is tame by some concept car standards (see the Toyota PM for a more radical concept vehicle). In recent years, Volvo has been rounding off and softening its traditionally boxier design. The YCC continues that trend, and is not far removed from a production design. While not yet ready for production, some of its design elements could soon be adopted in current models.